The cow goes mooooo
Moo Scoops is an ice cream shop business that I found online on facebook located in Arizona, what struck me about the brand was how clever and simple the name was and I immediately fell in love with it. So I thought it would be a great idea to do a whole rebrand and make my own version because I saw there was more room for improvement.
When it comes to the original logo theres quite a few problems one being memorability. The original logo contained too many details and colors which were bound to be forgotten. Also, the logo would had problems with production like if it were to be embroidered on a shirt all those tiny details like the small pupils on the cows' eyes would not be seen.
My solution was to create something more easier for anyone to remember but also keep some of the past that the previous logo had. I decided that the best option was to only have a cursive wordmark like the original had as it represented sweetness as well a new color scheme that complimented it.
